Pricing
Start free. Scale with evidence.
Choose the plan that fits your validation workflow. Every tier includes structured briefs and assumption tracking. Pay more only when you need more projects, collaborators, or AI generations.
Free
Curious aspiring founders
- 1 active project
- Capped AI credits
- Structured idea brief generation
- Basic assumption tracker
- Watermarked exports
Solo
Solo founders shipping an MVP
- 5 active projects
- 300 AI credits/month included
- Full validation planning
- Evidence-linked tracking
- Unlimited exports (Notion, Docs, PDF)
- Interview script generation
- Version history with diffs
Team
Product teams & agencies (up to 5 seats)
- Everything in Solo
- 2,000 AI credits/month included
- Shared evidence tracker
- Team collaboration workspace
- Additional seats at $25/seat/month
- Priority export queue
- Admin dashboard
Program
Accelerators & innovation programs (up to 50 seats)
- Everything in Team
- Up to 50 seats included
- Cohort admin workspace
- Centralized reporting
- Custom templates
- Additional seats at $15/seat/month
- Dedicated support
Compare plans
A detailed look at what each tier includes.
| Feature | Free | Solo | Team | Program |
|---|---|---|---|---|
| Active projects | 1 | 5 | Unlimited | Unlimited |
| AI credits/month | Limited | 300 | 2,000 | 5,000+ |
| Seats included | 1 | 1 | 5 | 50 |
| Structured briefs | ||||
| Validation planning | ||||
| Evidence-linked tracking | ||||
| Interview scripts | ||||
| Export to Notion/Docs/PDF | Watermarked | |||
| Version history & diffs | ||||
| Team collaboration | ||||
| Cohort admin & reporting | ||||
| Custom templates | ||||
| Dedicated support |
Frequently asked questions
What are AI credits?
AI credits are consumed each time you generate or update an artifact (brief, hypothesis, interview script, MVP spec). Simple operations use fewer credits; complex generations use more. You can monitor your usage in real time from the dashboard.
What happens when I run out of credits?
You can purchase additional credits at $9 per 200 credits. Your existing projects and artifacts remain fully accessible, and you can continue editing and exporting without credits.
Can I switch plans at any time?
Yes. Upgrades take effect immediately, and downgrades take effect at the end of your current billing cycle. Your projects and evidence stay intact across plan changes.
Is there a free trial of paid plans?
The Free plan gives you a fully functional workspace with one project. If you need more capacity to evaluate, reach out and we can set up a time-limited trial of Solo or Team.
How does team billing work?
The Team plan includes 5 seats at $249/month. Additional seats are $25/seat/month. The Program plan includes 50 seats at $2,000/month, with additional seats at $15/seat/month.
What export formats are supported?
You can export structured specs to Google Docs, Notion, and PDF. All exports include linked evidence, assumption statuses, and clear next steps, designed to be legible to anyone on your team.
Start validating today
Your first structured brief is free. No credit card required.